AI Lead Response · For Real Estate Professionals

Respond to every lead in under 60 seconds.
Even at 10pm.

The average agent replies in 5–6 hours. The lead has already signed with someone else by then. Northmark gives you an AI that texts back instantly — in your voice, from your number — so no inquiry ever goes cold while you're at a showing, asleep, or living a life.

Book a discovery call → See how it works

Live · Last 4 responses

Zillow inquiry from Marcus · 412 Oak St → responded Facebook lead from Priya · "downtown condos" → responded Website form from Jordan · 7 Pine View → responded Realtor.com from Kayla · open house follow-up → responded

47s response
average

01 — The problem

Most leads don't get lost. They get out-waited.

You spend hundreds a month on Zillow and Facebook ads. The leads are there. What's missing is the response speed. By the time you reach the phone, two other agents have already replied. Speed is the new conversion lever — and it's the one nobody is solving at small-team scale.

Without Northmark

The 10pm lead you'll never close

10:00 pmNew lead arrives via Zillow — you're putting kids to bed
10:03 pmA competing agent's automated system replies first
10:18 pmLead has a conversation, books a showing with them
8:00 amYou call back. Lead already signed elsewhere.

With Northmark

The same 10pm lead becomes a Tuesday showing

10:00 pmLead arrives via Zillow — Northmark texts back in your voice
10:01 pmLead replies. Conversation lives in your CRM.
10:14 pmShowing booked for Tuesday afternoon
8:00 amYou wake up to a warm, engaged prospect ready to meet

02 — How it works

From inquiry to conversation, in six steps.

Every message reads exactly like you wrote it. We train the AI on your sample texts, your tone, your market — then we wire it to every lead source you use. You take over the moment a prospect replies.

A lead submits an inquiry

Zillow, Realtor.com, your website, Facebook — every source you have, connected directly to the system.

The system captures the lead instantly

Name, phone, the property they asked about, their full message — all parsed and stored before they can refresh the page.

AI writes a response in your voice

Trained on your sample texts and bio. References their name, the specific property, sounds exactly like you wrote it. No "Hi there, I noticed you were interested" templates — ever.

Text sent in under 60 seconds

From your dedicated local phone number. Day or night, weekend, holiday — it doesn't matter. The system never sleeps.

The lead replies thinking you're just responsive

Their reply comes straight to you. You take the conversation from there — from a position of strength with a prospect who's already engaged.

No-reply leads get nurtured automatically

Six-week sequence of personalised follow-ups — day 2, 5, 10, 21, 35. No lead ever goes cold. No one ever falls through a crack.

03 — Service packages

Three packages. You pick where you are.

All packages are managed entirely by us. You don't configure anything. You don't learn new software. You take leads and close them — we run the system that gets them to you fast.

Starter

Solo agents who want to stop losing leads to slow response times.

$1,000/mo

+ $1,500 one-time setup

Lead response in under 60 seconds, 24/7
6-week automated follow-up sequence for non-responders
AI listing description generator for the MLS
Lead pipeline + contact management, fully configured
Dedicated local phone number for your market
Monthly performance report

Start with Starter →

Growth

Established agents and small teams ready to fully automate the pipeline.

$2,000/mo

+ $3,000 one-time setup

Everything in Starter, plus —
Showing coordinator that books, confirms, and reminds
Post-close referral engine — keeps past clients warm
Social media content pipeline (listings, price drops, solds)
Lead scoring — hot prospects rise to the top
Bi-weekly strategy call

Book Growth strategy call →

Elite

Top producers, teams, and brokerages who want full-stack automation.

$4,000/mo

+ $6,000 one-time setup

Everything in Growth, plus —
AI buyer assistant — round-the-clock listing Q&A
Transaction document tracker that chases missing paperwork
Contract data extraction from PDFs into your CRM
Custom monthly market update newsletter, segmented
Weekly call + dedicated account manager · same-day support

Talk to Elite team →

04 — What to expect

The numbers you can plan around.

Results vary by market and lead volume, but agents on the Northmark system reliably see these in the first 30–60 days.

5–6 hrs → <60s

Lead response time

3–5×

Improvement in lead reply rate within 30 days

+1 to +3

Additional closings per month from previously lost leads

5–10 hrs

Time saved per week on manual follow-up and admin

In a market where the average residential commission is $10,000–$30,000, recapturing even one deal per month that would otherwise have gone cold represents a return of 10–30× the monthly investment.

05 — Getting started

We handle the build. You handle the leads.

All we need from you is sixty minutes for the onboarding call and a few pieces of information. We do everything else — and we show you exactly how the system speaks for you before anything goes live.

Phase 01

Onboarding call

60 minutes on Zoom. We learn your voice, your workflow, your market, your goals.

Phase 02

We build

Setup, integrations, voice training, dedicated number. You don't lift a finger during this phase.

Phase 03

Review & approve

We show you exactly how the AI sounds. You approve every tone and template before going live.

Phase 04

Go live

System activates. Every new lead gets an instant, personalised response. We monitor everything.

06 — Common questions

The questions we get on every discovery call.

Will my leads know this is automated? +

No. Every message is written in your voice, with your name, referencing their specific inquiry. It reads exactly as if you wrote it personally. The only standard addition is the legal opt-out line required for any business text messaging in the US (the same line banks and airlines include in their automated texts).

What happens when a lead replies? +

Their reply comes directly to you. The system warms the lead — you close them. You take over the conversation from a position of strength with a prospect who is already engaged and expecting to hear from you.

Do I need to learn any new software? +

No. We handle all of the technology. You have access to a simple dashboard to see your leads and conversations, but you do not need to configure or manage anything.

Is there a contract? +

There is a 3-month initial commitment to give the system enough time to show meaningful results. After that it's month to month with 30 days notice to cancel. We're confident enough in the results that we don't need to lock you in long term.

What if I already use a CRM like Follow Up Boss or kvCORE? +

We can integrate with your existing CRM in most cases rather than replacing it. This is assessed during the onboarding call. Our goal is to work with what you already have, not force a migration.

Is this legal? +

Yes. All automated messages are sent only to leads who have submitted a voluntary inquiry — constituting implied consent under US law. All messages include legally required opt-out language and comply with TCPA regulations.

07 — The next step

The next lead you lose could be the one that closes.

Twenty minutes on Zoom. We confirm the right package for your situation, walk through anything unclear, and either get to work or you decide it's not the right fit. Either way, you'll know more than you did this morning.

Book your discovery call →

Or reply via email — [email protected]

Respond to every lead in under 60 seconds. Even at 10pm.